Teguh Hartono — Digital Marketing Manager

My Resume

Summary
A Digital Marketing Manager with 10+ years of experience and 20+ years in related fields. Passionate in digital marketing due to its fast-growing and dynamic nature and technology. Experienced in creative effective digital marketing and online marketing strategies with up-to-date tools. Have great analytical and management skills. I want to work in a place that will improve my skills.

Field of works: Digital Marketing, Brand Activation, Content Marketing, Marketing Communication, SEO/SEM, Content writer & copywriting, Product Development, Google Analytics, KOL management, WordPress Elementor, Video content, UI UX, graphic design, social media

Experiences

PT Bimasakti Multi Sinergi / Digital Marketing Manager
Jan 2017 — Present, Sidoarjo

• Planning and managing strategies and all aspects for digital marketing for B2B brand and corporate:
  Now: Winpay (winpay.id)
  Past: Fastpay (2020–2023), SpeedCash/BebasBayar (2019–2020), TiketKAI (2019–2020), Rajabiller (2015–2019), and corporate brand (until now).
• Developing and executing digital marketing strategies, including social media advertising such as Meta Ads, IG Ads, LinkedIn Ads), Search Engine Marketing (SEM) such as display ads GDN, Google Ads, Search Engine Optimisation (SEO), and other online marketing channels.
• Conduct keyword research and implement SEO strategies thru landing pages, blog articles with SEO optimized to improve organic search rankings and website traffic.
• Managing campaign operations and optimizing digital campaigns through various channels.
• Conduct in-depth research and analysis of industry trends and related field, business needs to drive long-term value, competitor strategies, and target audience behaviors to inform marketing campaigns and make evaluations.
• Conduct market research in order to know the competition and how to win it, SWOT analysis, Competitive analysis.
• Product Development Management.
• Lead the planning and execution of digital product development projects including apps and website based, from product concept, UI UX design to testing, and release and making an improvement.
• Assist in the development of new products or features, collaborating with cross-functional teams such as design, engineering, and marketing.
• Prepare the product launch activities, by working closely with the relevant stakeholders to conduct training, socialization, and marketing activities.
• Analyzing the results and effectiveness of campaigns to deliver actionable insights, recommendations, and reports of marketing campaigns.
• Building creative content and copywriting for social media, blog, video content, and website within the copywriting formula.
• Analyze and optimize landing pages, social media, and content to improve customer engagement and conversions.
• Planning, creating content, managing KOL/influencer for video content.
• Lead, supervise and motivate team members (UI UX Specialist, Social Media Sp., Graphic Design Sp., Content Writer Sp., Video Editor Sp.)
• Analyze and review the research data from Data Analyst, including the market, competitor and provide suggestions for improvement.
• Track and measure Google Analytics metrics and provide reports.
• Creating, executing, and monitoring marketing campaign budgets.

PT Bimasakti Multi Sinergi / Travel B2C Manager
Sep 2019 — Jul 2020, Sidoarjo

• Planning and managing strategies for the B2C TiketKAI brand.
• Planning for UI UX development app TiketKAI.
• Building creative content and copywriting for social media, blog and website.
• Suggest activities for improving the quality of online content.
• Creating campaigns and promo for TiketKAI sales, including paid ads.

PT Bimasakti Multi Sinergi / Promotion & Communication Manager
Jun 2015 — Sep 2017, Sidoarjo

• Planning and managing strategies and all aspects for digital marketing for brands Fastpay, TiketKAI, Bimasakti.
• Developing and implementing digital marketing strategies for all channel related.
• Building creative content and copywriting for social media, blog and website.
• Track and measure SEO and Google Analytics metrics and provide reports.

PT Bimasakti Multi Sinergi / Graphic & Web Designer (Emarketing)
Sep 2012 — May 2015, Sidoarjo

PT Platinum Multimedia (Fast N Cheap) / Web Designer
Jul 2011 — Sep 2012, Surabaya

PT Wimcycle / Web Designer & IT Marketing
Mar 2011 — Oct 2011, Gresik

PT Padi Internet / Web Designer & Developer
Mar 2005 — Jul 2010, Surabaya

PT Meganet Malang / Web Designer
1999–2022, Malang

Education

STT STIKMA Internasional / Bachelor of Informatics Engineering (S.Kom)
(Teknik Informatika)
1999–2007, Malang

Skills

Hard Skills

Wondershare Filmora, Adobe XD, FIGMA, Adobe Photoshop, Adobe Illustrator, biteable, HTML/CSS, WordPress, Elementor, Pagelayers, Copywriting and content writer, Social Media Management, Paid Ads, SEO/SEM, Google Analytics, KOL/influencer management

Soft Skills

Effective communication, problem solving, critical thinking, creativity, teamwork, open-mindedness, adaptability, self-direction, research, work ethic.

Portfolio

SEO & SEO Copywriting
Winpay (Website & SEO) https://www.winpay.id/author/teguh-hartono/
Fastpay https://www.fastpay.co.id/blog/author/teguh-hartono
SERP https://medium.com/@iamteguh/artikel-saya-yang-masuk-di-serp-google-c50acd417ee5
Mekatrindo Tirta Abadi (Website & Content) https://www.mekatrindo.com
Bimasakti Multi Sinergi (Website) https://www.bm.co.id

Content Writing & Graphic Design
https://medium.com/@iamteguh/copywriting-spanduk-s3-marketing-57a1ab61b5fe

Social Media Conten Management
Winpay (2023-now) https://www.instagram.com/winpayindonesia | https://www.linkedin.com/company/winpay
Fastpay (2020–2023) https://www.instagram.com/fastpay_official | https://www.instagram.com/fastpayinfo | https://www.instagram.com/fastpaysupport
TiketKAI https://www.instagram.com/tiketkai

UI UX
Winpay
- Payment Link dashboard & front end
- New registration
- Dashboard new gen